Sage Small Business Solutions

In my previous posts, I outlined 2 simple online marketing formulas – 1 for generating online leads and 1 for generating online revenue. This formula contains the essential ingredients for generating repeat business online.   Formula #3 – Formula for Generating Repeat Business Online Sticky Website + Right People + Conversion Catcher + Online Payment [...]

A common method of generating revenue online is the sale of products and services. Companies that decide to sell online may use online sales to augment the revenue generated from selling via a physical outlet like a store. Some companies have no physical presence at all, and instead generate revenue entirely from online sales. Either [...]

There are a number of reasons that companies and individuals decide to market their products and services online. But the most common reasons are: 1) to generate leads and 2) to generate revenue. In my post, ‘Not-So-Common Online Marketing Terms‘,  I mention 3 simple formulas for effective online marketing. These formulas describe the essential ingredients used by successful [...]

It can be difficult keeping up with all the online marketing terms and jargon floating around. Which is why I often use some not-so-common (but simple) online marketing terms to refer to some pretty common online marketing principles. Here are some of the more common not-so-common terms you’re likely to hear me use.   Sticky [...]

Content is king. Unfortunately, it can be an unruly king. Organizations publish tons of content on a daily basis – company emails, blog posts, social media updates, online press releases, digital ads, Youtube videos. Often there are different individuals and different departments that are responsible for producing and approving all of these disparate pieces of [...]

Email is a tool that even the most novice of web users understands and uses on a regular basis. Almost everyone today has at least one email address; and most people have more than one. It’s no wonder then that email marketing is one of the most widely used (and abused) online marketing techniques around. Still, [...]