Advertising and marketing are the most common methods for getting your business noticed by the public. But they require your own effort and money, and the person receiving them is aware that you are the one telling them how great your business is.
In this step to Building a Better Business, we’ll briefly discuss some proven methods for getting an unbiased third party to help you increase the general public’s awareness of your business. While marketing and advertising is effective, your business can get even more exposure if it’s mentioned in a publication with a much larger audience than you have access to. Here are some suggestions to help you get press for your small business without spending a dime.
- Read David Frey’s list of 20 ways to make your small business newsworthy
- Reach out to local bloggers and journalists that may be interested in covering a story about your business
- Send out a press release to local newspapers, business journals, and trade magazines – before you do, read PRWeb’s tips and tricks for writing press releases
- Subscribe to a service like Peter Shankman’s Help a Reporter Out (HARO), and respond to requests for expertise or opinions on a subject area related to your business
- Use social media tools to send out newsworthy information to your friends and customers. Or use a social media PR service like Pitch Engine to reach an even larger online audience
photo by azn_racer_fan (Flickr)
