Today’s step to Building a Better Business is a lesson straight from the 90′s comedy-movie classic, Boomerang. Take a look at the good advice John Witherspoon has to offer Eddie Murphy in this scene from the flick:
Coordinating is the key to more than impressing others with your, um… fashion sense, it’s also the secret to creating a solid, professional look for your company’s marketing materials.
Take some time to review the marketing materials you currently have – the list below will give you some ideas of what you should be looking at.
- company logo
- business cards
- letterhead
- envelopes
- postcards
- brochures or pamphlets
- flyers
- invoices
- menus
- signage
- a print-out of your website or blog’s home page
- sales or other informative presentations about your business
- company-branded folders, mugs, pens, and other paraphernalia
Get a sample of each of the above items that you have and compare them with one another. Are the colors and imagery the same on each of them? Is the business logo, tagline, and slogan consistently represented? Are the graphics, fonts, and styles the same? Is the same sensory experience invoked by each of them? Do they all look like they came from the same company?
If you answered no to any of the previous questions, you’ve got a good idea of how you need to revamp your marketing materials. Consult a graphic designer or corporate identity specialist to assist you in making any updates or changes. If you don’t have any of the materials listed above, or you have only a few of them, it may be time to consider investing in more marketing materials, or starting from scratch with materials that truly reflect a consistent, coordinated image of your business.
photo by bitsandbobbins (Flickr)
