The Secret Weapon of the Do-It-Yourself Marketer
Cure Idea-Block and Create Killer Marketing Messages Effortlessly!
It’s late at night, and you’re hunched over in front of the computer trying to come up with something witty and informative and interesting to say in your next blog post or newsletter.
Only problem is, you’re feeling neither witty nor informative, and the only thing interesting to you right now is getting this thing over and done with.
But it seems like all your great ideas have taken off and flown south for the winter.
Maybe you just need a cup of coffee to wake your brain up. Maybe you need to just walk away for a bit and come back at again fresh tomorrow.
Maybe you need a little… inspiration.
Okay maybe a LOT of inspiration. More what you need is more like a big ol’ head start in the right direction.
It’s Time to Take Your Marketing Into Your Own Hands.
Marketing doesn't happen by magic.
I can’t tell you how many late nights I stared at a blank page or a glaring computer screen, hoping beyond all hope that a well-thought-out blog post would magically insert itself into my brain then flow effortlessly from my fingertips onto the page.
Surprisingly enough, it never happened.
After a while, I started to wise up. I developed an insanely simple system for storing and categorizing bits and pieces of content ideas, and marketing source material that I thought would come in handy later.
Pretty soon I had a collection of topics, relevant articles, and snippets of marketing text that I couldn’t do without. Every time I sat down to write a blog post. Every time I had to crank out a sales page or an email campaign. Any time I needed to woo an audience with the written word, I’d start with my go-to marketing resource.
I dubbed it, my little black marketing book.
The Powerful, Secret Marketing Weapon for Do-It-Yourself Marketers.
Like every other business activity, marketing is a process. And every process needs a certain set of inputs to run well.
The Little Black Marketing Book is chock-full of marketing messages and well-categorized ideas that help you keep your marketing processes running like a fine-tuned machine.
Here’s What’s Included:
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2 90-minute phone consultations
During these sessions, we will get to the core of what your business or organization’s message should be, by getting to the core of what drives you, its leader.
PLUS:
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High Visibility Keywords
a list of over 200 keywords – top phrases and search terms you should use to help the right people find you on major search engines
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Competitor and Role Model Profiles
insights on the online marketing tactics of competitors and similar businesses, and how you can surpass them
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Content Marketing Prescription
custom recommendation on the content marketing tools you should use to deliver your messages, and when to use them
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30-day Customer Courtship Plan
a daily calendar of quick, effective marketing activities that will make your customers fall in love
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One True Love Customer Profile
a profile of your ideal client - the one person all your marketing messages should be written to
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Categories, Topics and Articles to Share
a well-organized collection of topics you should be communicating about online – especially on social media sites like Twitter, Facebook, and LinkedIn
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Templates for Sales Pages Blog Posts, and Service descriptions
madlibs-style templates that take the scariness out of writing sales pages, blog posts, and service descriptions
all delivered in a well-organized, easy-to-use Excel Worksheet (or Google Spreadsheet)
See What Others Have to Say…
This has been a game-changer for me! Iused to dread writing my quarterly newsletter. I even considered giving it up. Having this huge database of ideas to pull from has made it much, much easier – even though it’s still not my favorite thing to do.
I would write blogs about anything that came into my head that I thought people would be interested in hearing. Now I write only about the topics that I know people are searching for online. It’s only been a couple of months, but I can already see a pickup in visitors to my website who searched for what I was writing about.
How It Works:
Getting Started
- You’ll answer a few initial questions. You will schedule our first 90-minute call. And you’ll send me your existing marketing materials to review before we talk.
The 1st Call
- When we talk, I’ll spend time asking you more in-depth questions. Most of them will be straightforward questions about your business and services, others will be touchy-feely questions about what motivates and inspires you. Before we finish, we’ll schedule our 2nd call.
The Draft
- In the meantime, I’ll go off do some research and idea generating. The end result of that will be the 1st draft of your little black marketing book. you will get your little black marketing book via email, with enough time for you to review it and give feedback.
The 2nd Call
- During our second call, we’ll review the draft of your Little Black Marketing Book together. You’ll give me your feedback on the draft.
The Finale
- I’ll go back and finalize your Little Black Marketing Book based on your feedback. You’ll receive your final Little Black Marketing Book a few days later.
Get Your Own Secret Marketing Weapon for only $385.
(Purchase the Little Black Marketing Book for only $385)
