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What’s Your Business Edge? A Lesson from Aunt Barbara

What’s Your Business Edge? A Lesson from Aunt Barbara

I didn’t even know Tupperware was still around. But apparently that doesn’t matter, because as you can see from the video below, ‘Aunt Barbara’ is making a killing at it! All because she figured out the perfect gimmick that would give her an edge. Take a look: While I’m not suggesting that you go dress [...]

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The Independent Consultant’s Quick and Dirty Guide to Starting a Blog

The Independent Consultant’s Quick and Dirty Guide to Starting a Blog

Fact: In early 1999, there were an estimated 23 weblogs, or blogs, on the Internet* Fact: In 2008, Technorati (the world’s leading blog search engine) claimed to be tracking over 100 million blogs (and those are just English-language blogs!). In less than 10 years, blogs have become an integral part of the way business is [...]

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Social Media Ate My Homework and 8 Other Lame Reasons You’re Not Using It for Your Business

Social Media Ate My Homework and 8 Other Lame Reasons You’re Not Using It for Your Business

Since the new year started, I’ve been reading articles and predictions on the top business trends for 2010. Invariably (and unsurprisingly), the use of social media for marketing, branding, and customer service has been at the top of every list. In just a few years, social media has gone from a recreational diversion used by [...]

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What the Wizard of Oz Can Teach You about Your Business

“Pay no attention to that man behind the curtain.” That’s got to be my favorite line from the beloved Hollywood movie classic, The Wizard of Oz. I’ve heard and used the phrase a hundred times or more, but just the other day I caught the movie on TV, and got a totally new insight from [...]

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