I didn’t even know Tupperware was still around. But apparently that doesn’t matter, because as you can see from the video below, ‘Aunt Barbara’ is making a killing at it! All because she figured out the perfect gimmick that would give her an edge. Take a look: While I’m not suggesting that you go dress up in drag to sell your products and services, I think there’s a lesson we can all learn from Aunt Barbara. What is it about you – your personality, your...

Fact: In early 1999, there were an estimated 23 weblogs, or blogs, on the Internet* Fact: In 2008, Technorati (the world’s leading blog search engine) claimed to be tracking over 100 million blogs (and those are just English-language blogs!). In less than 10 years, blogs have become an integral part of the way business is done and information is shared online.  And in my opinion, they’re the most reliable, efficient way for companies and business leaders to communicate directly to their stakeholders...

Since the new year started, I’ve been reading articles and predictions on the top business trends for 2010. Invariably (and unsurprisingly), the use of social media for marketing, branding, and customer service has been at the top of every list. In just a few years, social media has gone from a recreational diversion used by youngsters and bored office workers, to a proven tool for engaging customers and increasing brand awareness. Like all business functions, marketing and branding continues to...

Advertising and marketing are the most common methods for getting your business noticed by the public. But they require your own effort and money, and the person receiving them is aware that you are the one telling them how great your business is. In this step to Building a Better Business, we’ll briefly discuss some proven methods for getting an unbiased third party to help you increase the general public’s awareness of your business. While marketing and advertising is effective, your...

Today’s step to Building a Better Business is a lesson straight from the 90’s comedy-movie classic, Boomerang. Take a look at the good advice John Witherspoon has to offer Eddie Murphy in this scene from the flick:   Coordinating is the key to more than impressing others with your, um… fashion sense, it’s also the secret to creating a solid, professional look for your company’s marketing materials. Take some time to review the marketing materials you currently have...

Chances are, you are selling your products and services in the same place that your business is located. So it makes sense to get out every once in a while and give back to the people who live and work in the same community in which your business operates. In this step to Building a Better Business, your aim is to find a way to give back to your community, by participating in, or creating a community service project. An easy way to find out what community service projects may be available is by contacting...