Archive › August, 2009

Step 12 to Build a Better Business – Accelerate for Cash

If there’s one thing that is a constant concern for most small businesses, it  is the availability of cash. Day to day fluctuations in cash flow can limit a business’s ability to respond to needs and opportunities as they arise. The obvious way to ease short-on-cash woes is to sell more, so you can earn more revenue [...]

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Step 11 to Build a Better Business – See Through Your Customer’s Eyes

There’s a clothing and shoe store near my house that I always go to everytime I want to splurge on something nice for myself. The store is small but well laid out, and I can easily get to everything in the place without assistance. The sales staff are helpful without being intrusive, and they remember [...]

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Step 10 to Build a Better Business – Find a Few Good Friends

When you’re a business owner, having good alliances is like having a team of people who are personally invested in seeing you succeed. In this sense, allies should be businesses that can help you in your quest for that most valuable of resources – customers. Think of other companies that your target customer may go [...]

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Step 9 to Build a Better Business – Highlight Your Differences

“Economic success comes not from doing what others do well, but from doing what others cannot do, or cannot do as well.” – John Kay Chances are, your business doesn’t offer a completely original, never-before-seen product or service. Chances are, there’s somebody out there doing the exact same thing that you’re doing or doing something very similar. And [...]

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