Archive › June, 2009

Step 3 to Build a Better Business – Revisit Your Business Plan

by on June 25, 2009 in 30 Steps to Build a Better Business

Remember that thing you did when you first started your business? You know, that big detailed document that mapped out all the plans you had for your fledgling enterprise? Here’s a question for you…when’s the last time you looked at it?

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Step 2 to Build a Better Business – Create Your Elevator Pitch

by on June 18, 2009 in 30 Steps to Build a Better Business

When you work for yourself, you don’t have the huge marketing budget that a larger more established company has. Most of the time your advertising and marketing is accomplished through the in-person interactions and conversations you have while you’re out and about. Your response to the question, “So, what do you do?” is your chance [...]

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Step 1 to Build a Better Business – Get Good on Paper

by on June 11, 2009 in 30 Steps to Build a Better Business

Have you ever heard someone use the term ‘good on paper’? As in, “Well, he looks good on paper, but how is he in real life”? It’s a term that’s often used to describe the credentials of a person – usually a potential hire or business partner – based on the official records that represent [...]

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